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How to Build a Niche Dental Practice
In this cohort experience, Dr. Gordon Chee shares the secrets behind building a focused, high-value dental practice; one defined by clinical excellence, clear positioning, and intentional growth.
Move beyond general dentistry and start building a practice known for something specific.
“I can’t speak highly enough about Gordon Chee. I had the pleasure of learning veneers, smile design and photography from him and loved every course. He is humble, dedicated, and extremely talented. I enjoy the energy and detail he brings to his courses, and really appreciate that he takes time to ensure each dentist in the course understands the concepts before moving forward. The hands on portion is invaluable, as are all the pearls he drops throughout the courses. I look forward to the next course I get to take with him!”
— Anik Popat DMD Burnaby, BC
From General Practice to Niche Authority
Explore the key shifts that help you move beyond doing everything and build a focused, in-demand practice.
Define Your Niche
Identify where your clinical strengths meet real market demand, and build a clear value proposition around it. You’ll learn how to narrow your focus strategically (going narrow but deep) by defining your ideal patient, and building a long-term vision supported by structured goal setting.
Build Clinical & Operational Excellence
Develop the systems, workflows, and decision-making frameworks required to deliver consistent, high-level outcomes. This includes clinical protocols, documentation, and a more intentional approach to continuing education, technology, and skill development to ensure every investment delivers a clear return.
Position, Grow & Scale Your Practice
Learn how to translate clinical excellence into visibility, demand, and sustainable growth. Through branding, high-touch patient experience, pricing strategy, team structure, and referral networks, you’ll build a practice that increases profitability while reducing unnecessary complexity, and makes competition far less relevant.
Why This Is NOT Like Other Courses
Learn from Dr. Gordon Chee, who has spent decades refining aesthetic treatment planning
Action-Focused Learning
You're not just listening-you're applying concepts in your practice from Day 1
Group Mentorship
Learn from Dr. Chee, who has successfully transitioned his practice along with the rest of your cohort in a similar stage as you.
Real Accountability
Case reviews, exercises, mentor guidance, goal setting, and follow ups to ensure you stay on track
No More Guesswork
Gain a structured approach to veneer cases so so that you understand not only what to do, but why it matters.
One Program, Two Phases
Designed to help you stop collecting courses and start implementing.
Accelerator Phase:
The program kicks off with an intensive 3-session accelerator designed to fast-track your understanding and help you start applying comprehensive dentistry principles.
All sessions take place on Wednesdays at 8PM ET (5PM PT) on Zoom and will be recorded. Session length is 2 hours.
Implementation Phase:
After the accelerator, you’ll continue learning through structured lectures and group mentorship sessions.
This phase is designed to reinforce key concepts and ensure you’re actively applying what you’ve learned.
Live case discussions, lecture, Q&A, and implementation guidance to help troubleshoot real-world challenges.
Ongoing community support to help you consistently apply what you've learned, refine your treatment planning skills, and gain confidence in executing more complex cases.
Real accountability through structured follow-ups, goal setting, exercises, mentorship and live case discussions—ensuring you’re applying what you learn and making progress
“Continuing education courses could not be better with this dynamic duo. Hands on learning for practical cosmetic treatments. And very fun and entertaining!“
— Message From A Voter (Top Educator Awards 2025)
What you’ll Learn:
What if I focus on a niche and lose patients?
Many dentists hesitate to narrow their focus because they fear losing patients. In reality, building a niche practice is not about losing patients, it’s about becoming more selective.
As your positioning becomes clearer, you begin attracting patients who value your work, understand your recommendations, and are more willing to move forward with treatment.
This program introduces a more intentional transition model, where reducing lower-value procedures allows you to focus on higher-value care to increase profitability while reducing clinical workload and dependence on volume.
How do I actually stand out when every dentist is marketing online?
Most dentists try to stand out by doing more marketing. The real difference comes from becoming more defined.
When your clinical focus, branding, patient experience, and communication are aligned, your practice becomes easier to recognize and trust.
Through consistent documentation, clear positioning, and strong patient experiences, you build credibility over time to allow your work to speak for itself and making competition far less relevant.
Meet your Mentor
Hi, I'm Dr. Gordon Chee
I'm a dentist and the owner of Aesthetic Dental Studio, a boutique dental practice in Calgary, Alberta, Canada, focused on aesthetic and restorative dentistry. I graduated from the University of Alberta in 2000 with a Doctor of Dental Surgery degree.
Over the years, I’ve developed a strong passion for esthetic dentistry and dental photography, and I regularly lecture internationally to help dentists improve both their clinical outcomes and how they document and communicate their work.
I serve as the Director of the Unity Alberta Dental Study Club and as a Faculty member at the Rise Dental Institute, where I help train dentists in modern aesthetic techniques.
I’m also a Key Opinion Leader for several leading dental companies, including Curion Dental, Clinician’s Choice Dental, Clinical Research Dental, 3M Solventum, and Ivoclar, and I serve as a dental product advisor for Dental Advisor.
Outside the practice and classroom, I enjoy golf, photography, food, travel, and spending time with my wife and our three kids.
Who this Program is for:
You are an associate or a practice owner who wants to develop a comprehensive, predictable approach to niche-driven, aesthetic-focused dental practice.
You've taken courses (and maybe even a continuum) but don't know how to implement into daily practice.
You want to increase the predictability of your clinical workflows within a defined niche.
You want to reduce failures and improve long-term outcomes.
You’re ready to take on bigger, more complex smile makeover cases.
This Program Is NOT for You If:
You prefer to passively watch lectures without applying what you learn in practice.
You are looking for shortcuts instead of developing a structured approach to building a niche-focused dental practice..
You are satisfied with maintaining the same general dentistry workflow and are not interested in refining or specializing your approach.
Bonuses
This program is part of the Course Karma MAP Experience.
Purchase includes 1 FREE year of Mentorship & Accountability Program Membership
What’s Included in the MAP Membership?
Community Chat
Connect with other dentists who have taken the program, ask questions, and get feedback on your cases.
Support & Accountability
The Course Karma team will support you (and annoy you) to ensure you stay accountable and reach your goals.
Exclusive Discounts
Special pricing on future MAP programs and courses.
Recorded Masterclasses
Extended access to recorded masterclasses from educators like Kois, Spear, and others.
Program Pricing
Wherever you are in your career, this program is designed to help you think more clearly, implement more confidently, and keep growing in the work that matters most to your practice.
Follow the process, apply what you learn, and your investment will return multiple times over.
Individual Accelerator Track
$2,995
$1,995 (33% off)
(Pre-launch Offer)
Includes 1 year of Course Karma MAP Membership ($745 value) – renews annually, cancel anytime.
Accelerated Learning Phase
Implementation Phase
Group Mentorship by Dr. Amanda & Dr. Adamo
Real accountability through structured follow-ups, goal setting and exercises ensuring you’re applying what you learn and making progress.
Live case discussions, Q&A, and implementation guidance to help troubleshoot real-world challenges.
1 FREE Year of Course Karma MAP Membership ($795 value)
Community Chat- Connect with dentists on the same journey as you, discuss cases, get support and real-time feedback.
Exclusive Discounts – Special pricing on future MAP programs
Extended Access to Masterclasses – Learn from Dr. Kois, Spear, and others with recorded sessions
Wherever you are in your career, this program will give you the systems to master veneer and take on aesthetic cases with confidence.
Follow the process, apply what you learn, and your investment will return multiple times over.
Most Popular
MAP Experience
$2,995
$1,995 (33% off)
(Pre-launch Offer)
Includes 1 year of Course Karma MAP Membership ($745 value) – renews annually, cancel anytime.
Accelerated Learning Phase
Implementation Phase
Group Mentorship by Dr. Amanda & Dr. Adamo
Real accountability through structured follow-ups, goal setting and exercises ensuring you’re applying what you learn and making progress.
Live case discussions, Q&A, and implementation guidance to help troubleshoot real-world challenges.
1 FREE Year of Course Karma MAP Membership ($795 value)
Community Chat- Connect with dentists on the same journey as you, discuss cases, get support and real-time feedback.
Exclusive Discounts – Special pricing on future MAP programs
Extended Access to Masterclasses – Learn from Dr. Kois, Spear, and others with recorded sessions
Wherever you are in your career, this program will give you the systems to master veneer and take on aesthetic cases with confidence.
Follow the process, apply what you learn, and your investment will return multiple times over.
5 MONTH Mentorship Program
Join a small mentorship cohort with Dr. Gordon Chee alongside other aspiring and inspiring dentists.
- Accelerated Learning Phase - High Impact, Defined business development strategies
- Implementation Phase with Group Mentorship
- 4 live Mentorship Sessions with Dr. Gordon Chee to discuss your cases, Q&A, and implementation guidance to help troubleshoot real-world challenges.
- Real accountability through structured follow-ups, goal setting and exercises ensuring you’re applying what you learn and making progress.
- Cohort Chat – Connect and discuss cases with other aspiring and inspiring dentists in the Mentorship Program.
- Cohort Chat – Connect and discuss cases with other aspiring and inspiring dentists accepted into the Mentorship Program
- 1 FREE Year of Course Karma MAP Membership ($795 value) — renews annually
- Course Karma Summit Recording
- Extended Access to Masterclasses – Learn from Dr. Kois, Spear, and others
- Exclusive Discounts – Special pricing on future MAP programs
All pricing, discounts, bonuses, and program details, including dates, are subject to change without notice
FAQs
Got Questions? Find Answers to Enhance Your Learning Journey!
What benefits can I expect from joining this program?
Key benefits of MAP include:
8-Session Comprehensive Mentorship Program
-Accelerator and Implementation Phases
-Group Mentorship
-Accountability Check-Ins and Goal setting
-Live case discussions & Q&A
-Exercises and implementation guidance
-16 CE Credits
-1 Free Year of Course Karma MAP Membership Join a Community of like minded dentists
-Discounts and a free course Extended access to Masterclasses
Who is this program best suited for?
This program is ideal for those who have taken CE courses before but struggle to apply concepts in practice.
What makes this program different from others?
This program combines structured learning with mentorship and accountability. Participants receive group mentorship, ensuring they not only learn theoretical concepts but also integrate them into their clinical practice.
How long do I have access to the program?
The live sessions are scheduled on specific dates, and recordings will be made available to participants who cannot attend (for a limited time)
Are there any prerequisites for this program?
No prerequisites are needed.
Can I complete the program at my own pace?
The program includes live sessions on scheduled dates, but recordings are available for later viewing, providing flexibility for participants.
Can I upgrade to a higher-tier program later?
Yes, if you want to continue your learning and gain access to additional mentorship, you can upgrade to a higher-tier program. Contact us for more details on available options.
What sets this program apart from other mentorship programs?
This program offers a continuum of lectures plus mentorship. It takes a holistic approach by combining mentorship, accountability, and community. It’s not just about learning but implementing CE into real-world practice with group mentorship and the support of peers who ensure you stay on track.
Will there be live Q&A sessions?
Yes, the program includes live case discussions and Q&A segments during the implementation phase.
Are real clinical cases included?
Yes, the program features real clinical case discussions to help participants apply their knowledge in practice.
Can I access the sessions on my phone or tablet?
Since the program uses Zoom for live sessions, it should be accessible on mobile devices, and you can also check the recording of each session through the Course Karma mobile app.
What happens if I have technical issues?
If you encounter any technical issues on the mobile app or accessing the course or recordings, you can always email michael.v@coursekarma.com for assistance
Is there a payment plan available?
Please inquire for more details by emailing us at hello@coursekarma.com.
Do you offer refunds?
Yes, we offer full refunds prior to cohort start date.
Can I interact with the instructor or other students?
Yes, the program encourages interaction through group mentorship, live Q&A sessions, and a community of motivated dentists via the Course Karma app.